As a musician, you don’t want to stop creating the music that your followers love. But, you also want to get your name out there. You want to promote your music to those that may not have heard your music before. The way to achieve that is through influencer marketing!
The thing is, what exactly is influencer marketing? How does it work? And how seriously should you take it? The answers to those questions and more can be found here in this handy guide to influencer marketing.
What is influencer marketing?
You likely have some social media profiles on platforms such as Instagram, Facebook, and Twitter. Plus, you’ve probably got a YouTube page where you upload videos to your songs or perhaps recordings from events where you’ve played to a live audience.
Setting up such profiles and pages is excellent because it means you get to speak directly to your followers. But as an aspiring musician, you must widen your reach beyond the people that love your music.
Influencer marketing is a way of putting your name in front of music industry influencers. These are typically record label executives and the heads of A&R (artists and repertoire) departments at music publishers. The latter are people responsible for talent scouting.
Other people useful for marketing music to the masses include radio, TV, sports, and business personalities. Influencer marketing helps artists make a name for themselves and have the power to promote rising stars at the places where it matters most.
A music influencer can also promote you on social media through a network of global influencers. As you can imagine, the Internet makes it easy to reach the right demographic and gain more fans and followers.
You already know about the prominent artists in the music industry – people like Justin Bieber and Taylor Swift, for example. But, what you might not know is some independent artists also have large fanbases.
And it’s those independent artists that can also act as music influencers. These are people with hundreds of thousands of fans!
The benefits of influencer marketing
As you’ve probably gathered, influencer marketing’s primary advantage in the music industry is exceptional brand promotion. You’re a musician that wants to get your name known across the music world and beyond.
But, you have to do more than simply create some social media accounts and post regular content to your fans. It’s also worth pointing out that ‘preaching to the converted’ – promoting your name to your existing followers – is a waste of time.
Instead, you need to embrace influencer marketing and use it to your advantage. Doing so will get your music in front of people who haven’t heard of you or your songs.
Aside from promoting you, another benefit of music influencers is you can form lasting relationships with them. That means you can collaborate on future projects, particularly if you launch a new band and want to promote that as well.
Last but not least, music influencers can even mentor you. Some big names in the industry can guide you in doing things in a certain way for maximum impact. For instance, it could be timing the launch of a new album for a particular time of the year.
How to find the right influencer
You make great music, and you want more people to hear it. The trouble is, how do you find the right music influencer to help you achieve that goal?
Traditionally, searching for music influencers meant spending hours, days, and even weeks researching and compiling information. You would then have to reach out to those people and hope that someone would respond to your phone calls or emails.
It’s still possible to find the right influencers by doing all the hard work yourself. However, the issue is that music artists rarely have the luxury of time on their side. They are typically busy with their music and their families.
You’re likely wondering how you can find the right music influencer without devoting most of your time to research. Plus, you’re probably thinking of the best ways to get in touch with the ‘movers and shakers’ of the music world.
Now is one of those cases where that saying, “work smarter, not harder” comes into play. With that in mind, what’s the best approach for finding the right influencer to help you promote your name and your music?
The answer is simple: work with an organisation that does all the hard work for you! For instance, The Famous Company can work with you to have leading music industry influencers promote your music and your brand.
Working with such an organisation means you can dedicate your spare time to create more music that your fans – and the movers and shakers in the industry – will love to hear!
When it comes to marketing music that you create, you shouldn’t spend much of your creative time trawling the Web. The music industry is awash with influencers that can take your music to new heights.
There’s no reason why you should try and do everything yourself. It’s simply a waste of your time and effort – something you could better spend towards creating new material for your fans.
Music influencers like The Famous Company can help you grow your audience of followers. Plus, they can expose your music to places you probably never have dreamt would be possible.
We hope you found this guide to influencer marketing useful today!