What Are Spotify Playlists?
Spotify playlists come in two forms, algorithmic or curated. Algorithmic playlists are based on users input and generated by a computer such as Discover Weekly and Release Radar. Curated playlists are created by people that tailor it for users based on the artists, genres and songs they listen to. Examples of Spotify curated playlists are, ‘Editor’s Choice’, “RapCaviar”, “Hot Country”, or “Rock This”. Others are more context-driven, such as “Songs to Sing in the Shower”, “Teen Party”, or “Relax & Unwind”.
How Can You Get On Spotify Playlists
- Complete your Spotify Profile
Making use of your artist profile will give you a solid basis to engage with your fans and drive them to use spotify to access your work. There are amazing features that can be shared on social media and bring new listeners in, ultimately showing your legitimacy to playlist curators.
- Pitch directly to Spotify via Spotify for Artists
Having your profile set up on Spotify for Artist is not only good for bringing in listeners as you can pitch new releases to curators. This feature allows you to prepare a pitch for curators in advance of your new releases in order to get on the major playlists. You can only pitch tracks that haven’t been released yet, so the earlier your pitch, the better.
- Pitch music to independent curators
You can pitch to independent curators who have a following on Spotify. This will require you to research the top curators in your genres and make sure they match your sound. There are loads of popular independent Spotify playlists out there created by all sorts of curators – from blogs, media outlets and industry folk to just your average Spotify users. Once you find the relevant curators, you can send them a formal email with your pitch.
- Get on Discover Weekly & Release Radar
These algorithmic playlists are easier to get on to as they are specific to every user on the platform made by algorithms. Whenever you release new music, it will end up in the Release Radar playlist for everyone who follows you. So to get on people’s Release Radar you need to promote them to follow your Artist Profile.
Spotify UK’s director of artists and management has previously stated that Release Radar alone generates more streams than any of Spotify’s self-curated playlists. So it’s a big deal.
Spotify bases it’s Discover Weekly selections on other playlists across its platform. It uses data across playlists to determine tastes, artists similarities and what other listeners might enjoy, whether that’s a playlist with thousands of daily listeners, a user’s private playlist, or a public list with just a few followers. It’s harder to end up on this playlist but by getting on to other playlists you increase your chances.
- Build your own playlists
This is an easy and fun way to circulate your music as you can create your own public playlists with other music and include your own tracks. Fans get to gain insight into your taste and inspirations. You can potentially build a following of thousands or even millions of listeners for your own curated playlists. But, even if you have few followers, it still increases your chances of getting on to bigger playlists.
Benefits of Exposure
Playlists are a great way to create engagement with your fans and get new listeners. Using these methods to get on to different playlists will help circulate your tracks and increase your streams. It also puts your music into a wider context of genres and moods, making it easier to find. Getting interest in your tracks will further listeners’ interest in your albums, and your artistry as whole, it’s a win-win situation.
How Famous Can Help
Famous offers a Spotify Promotion service that will work with you to reach your goals. With our own network of independent curators, we’ll be able to circulate your music and put you onto playlists. We can also help you formulate the perfect pitch for Spotify Editor’s, and build up your popularity in an organic way. Don’t buy streams as this could result in you being banned from the platform and your music removed. By choosing us, you’ll receive real organic Spotify promotion services. All plays are 100% organic, eligible for royalties and the official Spotify chart. Contact us today to find out more about the support you can get for your playlist submissions.
