RAJAR DATA RELEASE | QUARTER 1, 2022: SECURING RADIO AIRPLAYS FOR INDEPENDENT ARTISTS

RAJAR DATA RELEASE | QUARTER 1, 2022: SECURING RADIO AIRPLAYS FOR INDEPENDENT ARTISTS

Radio Joint Audience Research (RAJAR) – the official body in charge of measuring radio audiences in the UK – has released its first quarter data for all UK radio listening between Jan 1 and May 19 in 2022.

 

The findings only further reinforce the importance of securing radio airplays for upcoming musicians, and how radio is now being consumed in more ways than ever before. If you need more convincing of the immense advantages securing radio airplays has for your music career, here’s a little bit more evidence.. 

 

Q1 2022 data

 

RAJAR announced that 89% of the population tune in to their selected radio stations every week – that’s 49.7 million adult (15+) radio listeners each week. 

 

On average a weekly listener tunes in to 20.4 hours of live radio per week. The total average number of weekly hours spent listening to radio for the first quarter period is 1.012 billion. 

 

Each week, 42 million adults are tuning in to radio via a digitally enabled platform (DAB, 

 

DTV, Online, App, Smart Speaker – that’s 68% of all listening hours weekly!

In an average week, digital listening accounts for 688 million hours, with 52% of smart speaker users claiming to listen to radio weekly.

 

Why should you pay any notice to this?

 

The recent RAJAR data release confirms two main things (among many more). The first is that radio in the UK holds such an enormously wide reach – with thousands of hours each day (and billions per week) spent listening to domestic stations. The potential of this in terms of exposure for upcoming artists needs little to no explaining, so we’ll leave it with you..

 

Another key point is that the numbers suggest radio is just as popular (if not even more) than ever. This ‘outdated’ medium is being consumed in conventional – but now digital – ways. The likes of DAB, DTV, online platforms, smart speakers, websites, and apps make radio listening far more accessible than it used to be. 

 

This is great news for getting your music heard by a potentially massive audience and makes securing radio airplays even more of a motivation for an unsigned artist. If you’re a musician with an existing social media presence, this is a chance to promote any radio airplays you get; with online radio now so accessible, you can insert direct links to the station/show and people will be able to listen with one click.

 

The latest RAJAR radio data release has shown radio is very much not dead. In fact, it’s thriving. And it’s a crucial part of gaining exposure for an independent artist looking to take their career to the next level – a pillar of any overall promotional strategy.


For information about our range of promotional services – including radio plugging and press coverage – visit the services section of our website or apply for a free consultation.

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