What we’ll cover:
What you need to know and what we can do for you 1
Does digital playlisting actually work? 2
What you need to know and what we can do for you!
First some context… the way we listen to music has changed and so have we. In 2016, revenues from streaming rose by 60.4% to $7.8 billion worldwide, which means that digital revenue now accounts for 50% of total recorded music revenues. The International Federation of the Phonographic Industry (IFPI) records that there are now more than 100 million users of paid subscriptions to streaming platforms and that the record industry is witnessing growth for the first time in over a decade. Record companies see this change as the start of a new chapter in recorded music. Healthy competition between the market leaders Spotify and Apple Music has been responsible for the overall growth in the market.
Digital playlisting is the process of ‘spotlighting’ your music on these leading global streaming platforms as well as many of their rivals like Amazon and Deezer. The process works by analytically identifying your target market; its demographic and its location. At The Famous Company we consider your sound, the algorithms that make these playlists work and explore current artists whose fans are likely to convert into followers of your music. We then use this specialist insight to work with renowned playlist curators and social influencers across the world to make sure your music is heard globally. Top digital playlists have millions of plays per week and these plays convert directly into revenue.
Does digital playlisting actually work?
Dave Bayley seems to think so. He’s the lead singer of Glass Animals and he argues that streaming has been an invaluable tool in building their reputation as a band. Through targeted releases the band’s 2014 song ‘Gooey’ has now been streamed over 60 million times helping to launch the band into the mainstream. The endorsements for digital playlisting don’t stop there. Speaking to The Guardian’s Peter Robinson, George Ergatoudis, who joined Spotify after a decade at BBC Radio 1, says that playlists are vital in achieving ‘true hugeness’. Robinson also suggests that digital playlists have ‘liberated new artists from the constraints of regimented radio playlists and the whims of ego-crazed music critics…’.
Digital playlisting certainly worked in Anne-Marie’s favour. The singer is listed as one of the world’s most listened to artists on Spotify despite only ever really releasing one song through traditional promotion and distribution. Much of Anne-Marie’s success can be attributed to getting the attention of the pinnacle of playlists, Spotify’s New Music Friday. NMF operates as a showcase of big artists’ new releases and as a place for emerging acts to get heard. Consider these super playlists like the front cover of a leading music or fashion magazine, they provide unparalleled exposure but with actual real-time revenue returns.
When people listen to music on Spotify they typically do so by searching for a playlist that suits their mood or one that is recommended to them by Spotify’s algorithms. It is a necessity therefore that your music gets onto these playlists. This opinion is shared by David Pierce from Wired Magazine, who writes that:
“Listeners now spend about half their time on Spotify listening to playlists, either of their own creation or curated by Spotify’s editors and other tastemakers. As a result, every artist wants a spot on the high-traffic playlists like Today’s Top Hits or Rap Caviar. There’s an official pitch process, a form anyone can fill out with details about their track and their hopes and dreams for world-beating success, but a little inside knowledge helps.”
At The Famous Company we consider digital playlisting as the future of plugging. It allows you to have targeted and streamlined exposure of your music with real-time revenue. For more information on digital playlisting get in touch with a member of the team here. We’ve also got a great range of articles on Spotify, Deezer and Apple Music so head over to our advice and resources page. These articles will provide you with ideas and tips on how to make the most of your account and get the best exposure for your music.
Are you looking to get your music plugged to some of the biggest playlists across all the major streaming platforms? Get in touch below or speak to the team to find out how we can help get your music heard.