21st Century Publicity

21st Century Publicity Campaigns by Artists Topped by Katy Perry’s 72 Hour Live Stream. - The lives of artists are often witnessed by the public to a certain extent, whether it is on social media or other online platforms. However, what does it mean when an artist puts themselves in the front line of publicity? Which is exactly what Katy Perry has done over the weekend, on a 72 hour live stream on her YouTube channel. It is a bold message to her fans and sceptics alike.

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Ariana’s One Love Benefit Is The Perfect Display Of Strength & Unity

On Sunday, Ariana Grande was joined by 50,000 people at the Emirates Old Trafford Cricket Ground, to spread a moving message of strength, unity, and love through the power of music. Not even two full weeks before, a senseless attack outside the 23-year-old’s Dangerous Woman Tour stop at Manchester arena tragically killed 22 people, and left 119 others injured. But on June 4 Ariana, her fellow A-list artists, and the people of Manchester proved they weren’t going to let fear win in a teary tribute that touched viewers around the globe.

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Has Music Become Political Again?

With the general election looming ever closer and the country fiercely divided, many musicians across the UK are coming out in support of their chosen party or sharing their political opinions.

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Hit Factory – The Rise of Co-Writers in Charts

A quick scan of this week’s top 40 reveals a trend that has only been growing over the past few decades – an increasing number of songwriters on hit songs. Something which may not come as a surprise to anyone who follows music closely. A prime example of this is the current number 2 in the chart, DJ Khaled’s I’m The One, which boasts a total of 9 separate songwriters.

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Is Payola Alive and Well in 2017?

The explosion in popularity of streaming services in recent years has resulted in a novel way for artists to gain exposure for a new track: getting said track featured on a major Spotify playlist. However, this has led to concerns of a modern twist on payola rearing its head.

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Radio 1 Big Weekend – Hull 2017: Access All Areas

Known for kicking off the festival season, BBC Radio 1 descended on Burton Constable Hall in Hull this weekend to provide the biggest free ticketed music event in the country. 50,000 music lovers made their way to the festival site over the 2 days and The Famous Company were there to experience it all.

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5 Bands to Watch at Isle of Wight Festival

Ever since its inception back in 1970, the Isle of Wight Festival has become well-known for harbouring some of the best in burgeoning British talent. Last year, nostalgia ruled the weekend, with the likes of The Who, Stereophonics, Faithless and even a refashioned Queen leading the line-up. This year....

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Are Cassettes the New Vinyl?

Vinyl’s rise from the dead came as a complete surprise to most, who thought the days of dusty needles and scratched records was long passed. Many, my parents included, went as far as binning their vast collections in favour of the convenience of mp3s.

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